Skip to content

Number 1 in Germany for Publisher Advertising Solutions


Very proud to announce that “Kress Pro” made “Transmatico” (our brand in the German market) Number 1 in their annual ranking about digital service providers and agencies for publishers.

In their category “Commercialisation/Advertising” (“Vermarktung” in German) they asked the 100 largest German media companies (counted by their web traffic) with whom they are working in this field.

Whopping 16 out of 100 answered with “Transmatico” making us end up in the number 1 spot – even though out of the 100 largest media websites the strong majority is non-newspapers but TV stations, radio stations and magazines which Transmatico is not working for as the clear focus of Transmatico is local advertising for regional media houses.

We are proud and honoured as “Kress” is Germany’s leading B2B publisher magazine and a very well-known and widely recognised industry brand covering the German-speaking media industry since 1966.

Want to know more how we leverage the (often hidden) power local sales reps at publishers still have?

Our focus is to create new and sustainable local advertising revenues by providing intuitive digital and cross-media products forpublishers’ local SMBs to publishers of all sizes, regions and circulations, focusing on
✅ Advertorials, Publireportages, Specials, Supplements (Smart Advertorials)
✅ Magazines (Smart Magazines)
✅ all local ads (Smart Ads & Smart Banner)

Our approach is full-service including technology, operations, traffic & campaign management and sales training.

It is based on the best practices of 200+ newspapers in Germany, Switzerland and Benelux with a customer base ranging from large media groups like Axel Springer, Tamedia, CH Media, FUNKE, Dumont, Madsack to regional independent champions like Der Tagesspiegel, Stuttgarter Zeitung, Schwäbische Zeitung or Passauer Neue Presse.

We love discussing strategies, concepts and steps how to make local sales reps more successful and share case studies, data points and best practices from 100s of leaders at media companies from all across Europe.

Feel free to contact us anytime!


More Insights? Subscribe To Our Newsletter


We look forward to talking with you. We can be reached via email, phone and social media and look forward to connecting with you.


Smartico GmbH
Attilastr. 16,
D-12529 Schönefeld
registered in Cottbus with HRB 15640 CB
MD: Christian Scherbel, Simon Kriener

Smart Ads International OOD
53-55 Blvd Gen. Totleben,
BG-1606 Sofia
registered in Sofia with UIC 205388683
MD: Nikolay Lazarov, Christian Scherbel


In Smartico´s blog and newsletter we inform you about the latest trends in local and regional advertising. We present best practices from over 200 publishers, and share ideas, inspiration and recipes for success on which advertising concepts can be used convincingly and profitably for you and your SME advertisers.