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About us

We are driven by local advertising sales.

We create new local advertising revenues for publishers and regional brands.

We are an international remote-first tech and sales company based all over Europe with strong hubs in Bavaria/Germany and Sofia & Plovdiv/Bulgaria.

We work for the largest media groups like Axel Springer, TX Group or Groupe EBRA as well a for regional champions and independent publishers.

Our products are built for “local” but are universal for rural/urban, South/North, West/East, large/small, etc.

We focus on three core products that make money for our clients

About us

Your Contacts

Christian Scherbel


Sales & Finance

Simon Kriener


Product & Operations


Our Team

Mitko – IT & Development

Anton – Operations

Palmira – Creative Team

+40 motivated team members


Smartico GmbH
Münchner Str. 2
83707 Bad Wiessee

Smart Ads International OOD
53-55 Blvd General Totleben
1606 Sofia

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We look forward to talking with you. We can be reached via email, phone and social media and look forward to connecting with you.


Smartico GmbH
Attilastr. 16,
D-12529 Schönefeld
registered in Cottbus with HRB 15640 CB
MD: Christian Scherbel, Simon Kriener

Smart Ads International OOD
53-55 Blvd Gen. Totleben,
BG-1606 Sofia
registered in Sofia with UIC 205388683
MD: Nikolay Lazarov, Christian Scherbel


In Smartico´s blog and newsletter we inform you about the latest trends in local and regional advertising. We present best practices from over 200 publishers, and share ideas, inspiration and recipes for success on which advertising concepts can be used convincingly and profitably for you and your SME advertisers.