Christian Scherbel

This article appeared first on inma.org   With frightening regularity, I hear newspaper executives talking about the shortcomings of regional news publishers in digital advertising versus global giants like Google & Facebook. If it is about data, technology, sheer size or their user adoption of… Read More »Why publishers should be confident about their USPs in digital advertising for SMEs compared to Meta & Google

This article appeared first on inma.org   When Kölner Stadtanzeiger Medien did their annual analysis how the digital spend of their regional advertisers developed over time, they realized that the digital transformation had been very successful for larger accounts and local key accounts. But lots… Read More »How Kölner Stadtanzeiger Medien turns 200 print-only advertisers per month into digital buyers without overhead for campaign management

Today’s post, I want to make about how to get the cheapest banner designs and the cheapest creatives to scale local advertising in the long tail advertising with SMBs. I am fully aware of the price sensitivity in this field, with low budget campaigns and… Read More »How to get the cheapest banner creation for local advertisers at publishers and newspapers

Publishers always ask me about our obsession with the long tail of advertising sales. And I really wanted to make this article to explain a about why at “Smartico” we are so obsessed with the long tail and the revenue potential it holds for publishers if… Read More »4 Reasons why we believe in the profitability and scalability of long tail SMB display ads

Today I wanted to show you a few nice best practices and showcases where we see some nice successful digital campaigns for small and medium sized advertisers. So, the real long tail of advertising sales at publishers, and I want to show you how that… Read More »Video: How to scale long tail advertising campaigns with SMBs

Smartico’s “Smart Marketplace” are a great tool to build vertical niche marketplaces that are relevant to readers and advertisers and replace purely print or print-to-online advertorials. Each vertical marketplace consists of a homepage for each topic (e.g. “Smart Home”, “Garden & Wellness”, “Camping”, “BBQ”, etc.)… Read More »6 Great Local Advertorials as Marketplaces for Publishers to launch in 2021