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Smart Inserts:
Profitable account expansion with full digital campaigns for inserts and supplements

“Smart Inserts” is the best solution for publishers to sustainably and profitably extend inserts into digital using their existing salesforce. With interactive and engaging banner designs Smartico attractively spotlights the advertiser’s products and offers from the print insert and makes them instantly “swipeable” and “shoppable”.

At the core of the digital campaign for print inserts is an individual landing page for each campaign that puts the advertisers’ offerings first: promotions, products or information about nearby locations can be added from the print templates or added as online-only features. Prominent call-to-actions to visit the stores of the advertisers, email or call the advertiser and learn about opening hours, navigation, etc. are included as well.

Clients of Smartico use “Smart Inserts” to

  • offer (print) key accounts out-of-the-box premium display advertising that is intuitive and successful
  • optimise eCPMs and CTRs across all of their network
  • inspire local brick & mortar customers to book online-only campaigns after the first successful campaign
  • generate up to 6-digit annual extra revenue that is profitable and usually booked via annual contracts
  • excite advertisers and sales teams alike about innovative ways to reach local customers that work for both


Request more info about Smart Inserts

Receive more examples, business cases, references and get your own personal demo to learn more about our products and how they reliably make you more advertising revenues. Just reach out and we get back as soon as possible. We are looking forward to the discussion.


We look forward to talking with you. We can be reached via email, phone and social media and look forward to connecting with you.


Smartico GmbH
Attilastr. 16,
D-12529 Schönefeld
registered in Cottbus with HRB 15640 CB
MD: Christian Scherbel, Simon Kriener

Smart Ads International OOD
53-55 Blvd Gen. Totleben,
BG-1606 Sofia
registered in Sofia with UIC 205388683
MD: Nikolay Lazarov, Christian Scherbel


In Smartico´s blog and newsletter we inform you about the latest trends in local and regional advertising. We present best practices from over 200 publishers, and share ideas, inspiration and recipes for success on which advertising concepts can be used convincingly and profitably for you and your SME advertisers.