Please find the most important news for advertising executives in the news publishing industry that want to make money with advertising online, offline and cross-media.
Here’s what we saw and what you should know:
1) Researchers looked at nearly 3,000 native ads across five years. Here’s what they found
Michelle Amazeen and his team from the NiemanLab counted all the native advertisements between 2014 and 2019 they could find from The New York Times, The Washington Post, and The Wall Street Journal. And they found some pretty interesting results and correlations. In total, news outlets are increasingly relying on native advertising — a sector in which U.S. spending was expected to reach $57 billion by the end of 2021.
2) INMA: 4 drivers help create digital offerings that scale for local advertising
INMA and Smartico share the four major drivers that make or break scaling of SMB display ads with publishers – based on the research of 200+ offers of newspapers:
Simplicity when it comes to Pricing
Efficiency when it comes to Performance
Intuitiveness when it comes to Ease of Booking
Communication when it comes to Reporting Results
3) Hold the front page as a digital asset? News UK may join NFT boom
Many of us might not have been heard about the non-fungible tokens just few months ago. But the market grew to an estimated $22bn last year. The Sun publisher is examining whether classic front pages and exclusive photos can have lucrative second life.
Free Press Journal to enter the world of NFTs by launching a special series of NFTs flater this year. The NFTs will be made available on leading NFT marketplaces closer to Independence Day. The special offering of NFTs will commence with cartoons from FPJ’s archives, which includes the creations of Shri Bal Thackeray.
4) Magazine Giant Condé Nast Posts First Profit in Years
The publisher of Vanity Fair and Vogue recorded nearly $2 billion in revenue last year, a double-digit-percentage increase from 2020. The portfolio of magazines creates distinctive content locally while also running stories that can resonate beyond their regional market in other editions due to a merge of the company’s U.S. and international businesses.
Proofing the power of magazines in sales and with readers is also this news. New Statesman magazine reaches highest circulation for 40 years as expansion continues – The magazine’s subscriptions, registered users and digital audiences all grew significantly in 2021, taking the magazine’s circulation to its highest level since 1981 with over 41,000 copies, of which 37,000 are paid copies.
5) Apple News launches its first daily local newsletter, targeting Bay Area readers
The Bay Area daily local newsletter, which is reminiscent of a daily local paper, includes top stories across local news, sports, politics, dining and more. The tech giant is exploring another cities to expand the service .The launch arrives at a time when a number of tech companies are adding newsletters as part of their offerings, including Twitter with its acquisition of Revue and Facebook’s newsletter platform Bulletin.
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