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For a long time, local advertisers at “Mühlacker Tagblatt” could only promote their local advertorials about open house days, events, discounts, company anniversaries, etc. in the print product. The publisher was reluctant to the conversion from print to online due to the uncertainty whether advertisers… Read More »Case Study: How local publisher “Mühlacker Tagblatt” is transforming its regional advertorials into digital profit centres

Wondering how to make money with inserts in digital? No, don’t use flip page catalogues and bury them somewhere in your newspapers’ websites. Automatically build real digital campaigns with mobile-first banners and landing pages out of it. And combine it to intelligent auto-bundles with an… Read More »Digital Revenues with Print Inserts

Very proud to announce that “Kress Pro” made “Transmatico” (our brand in the German market) Number 1 in their annual ranking about digital service providers and agencies for publishers. In their category “Commercialisation/Advertising” (“Vermarktung” in German) they asked the 100 largest German media companies (counted… Read More »Number 1 in Germany for Publisher Advertising Solutions

Dennis Rößler, Managing Director of Funke’s Hamburg marketer “Mediahafen” (Hamburger Abendblatt) focuses on the revival of local advertisers through scalable cross-media offers upsold to each and every print ad as kind of an “auto-bundle”. “The crisis could become an opportunity for regional publishers“, says Dennis… Read More »How regional publishers in Hamburg and Saarbrücken fight the crisis with local digital ads for all SME advertisers

No local events mean no local advertorial ideas? No, there is still hope! We analysed 200+ newspapers across the EU and did some number crunching for trends during and after the pandemic. And came up with a list of 60 Advertorial Ideas thart your Local… Read More »60 Local Advertorial Ideas that now drive Sales!

Talking to a lot of publishers in Europe over the last weeks, we came to the conclusion that the current crisis of the local advertisers due to the lock-downs is just one of the problems local sales teams are facing. Even worse is a lot… Read More »How to drive local ad sales in times of crisis and short-time work