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Smartico’s “Smart Marketplace” are a great tool to build vertical niche marketplaces that are relevant to readers and advertisers and replace purely print or print-to-online advertorials. Each vertical marketplace consists of a homepage for each topic (e.g. “Smart Home”, “Garden & Wellness”, “Camping”, “BBQ”, etc.)… Read More »6 Great Local Advertorials as Marketplaces for Publishers to launch in 2021

We do believe that we live in the age of e-commerce we live in the age of subscription revenues we need to transform local advertorials and local advertisers into digital-first   Based on this conviction we built a marketplace (called “Smart Marketplace“) that allows publishers… Read More »Local Digital-Only Advertorials as Vertical Marketplaces

About Wochenblatt Reporter: With a weekly print circulation of almost 1.1 million copies for 16 local editions, German publisher “SÜWE” became a leader in providing digital local news for South-Western German regions of “Pfalz” and “North Badenia”. One of their issues, Wochenblatt, launched their online portal wochenblatt-reporter.de on… Read More »Case Study : How German free sheet “Wochenblatt Reporter” uses reporting dashboards for cross-media ad campaigns to increase digital upsellings for their job market.

About: With a total circulation of 60 000 copies “News Verlag” became the leading provider for local and sub-local information in the Miltenberg district in Germany. Challenge: Classic online banner advertising as a completely new sales process and product for advertisers and sales teams was ever… Read More »Case Study: How “News Verlag” generates scalable hyperlocal advertising revenues.

One of the largest regional publishing groups in Europe has been hesitating for a long time to extend their successful local advertorials from print into a corresponding online presence. Main concerns where about internal efforts to bring the advertorials online – for product teams, editorial… Read More »Case Study: How these regional media houses instantly realised new digital revenues in local advertorials without internal changes to their processes.

An important part of Tagesspiegel’s growth strategy is the publication of new magazines for relevant target groups. Besides their magazines “Berliner” (lifestyle magazine), “Genuss-Guide” (food guide) and “Landpartie” (rural lifestyle), “Tagesspiegel” reaches over 110,000 sports enthusiasts of all ages with its “Urban Running” and “Urban… Read More »Case Study: How „Der Tagesspiegel“ digitises their magazines to increase existing revenues and convert new advertisers.